Course Content
Module 1: Introduction to Digital Marketing
Introduction to Digital Marketing
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Module 2: Website Structure and Planning
Website Structure and Planning
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Module 3: Developing a Digital Marketing Strategy
Developing a Digital Marketing Strategy
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Module 5 : Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
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Module 7: Content writing & Marketing
Content writing & Marketing
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Module 8: Email Marketing
Email Marketing
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Module 9 : Video Marketing
Module 9 : Video Marketing
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Module 10: Search Engine Marketing / Pay-Per-Click Advertising (PPC)
Search Engine Marketing / Pay-Per-Click Advertising (PPC)
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Module 11 : Influencer Marketing
Influencer Marketing
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Module 12: Affiliate Marketing/ Drop shipping
Affiliate Marketing/ Drop shipping
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Module 14: AdSense and Blog Marketing
AdSense and Blog Marketing
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Module 15: E-Commerce Marketing
E-Commerce Marketing
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Module 16: Certification & Placement Preparation
Certification & Placement Preparation
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Digital Marketing Course
About Lesson

Marketing and digital marketing are two distinct approaches for promoting products and services. While traditional marketing methods have been around for a long time, digital marketing leverages online platforms and technology to reach a wider audience. Let’s explore the differences and benefits of both in easy language:

Marketing Process:

  1. Market Research: Understanding customer needs, preferences, and market trends.
  2. Product Development: Creating or refining products/services that meet customer demands.
  3. Pricing: Determining the appropriate price for the product or service.
  4. Promotion: Using various methods like advertising, public relations, and sales promotions to reach the target audience.
  5. Distribution: Ensuring that products or services reach customers efficiently through distribution channels.
  6. Customer Engagement: Building relationships with customers through personalized experiences, loyalty programs, and customer support.

Benefits of Traditional Marketing:

  1. Tangible Presence: Traditional marketing allows for physical interactions with customers through billboards, brochures, or direct mail, creating a tangible presence.
  2. Local Targeting: Traditional marketing methods like local radio or TV advertisements help target specific geographic areas and demographics.
  3. Brand Recognition: Traditional marketing helps establish brand identity and recognition through consistent messaging across offline channels.
  4. Personal Touch: Face-to-face interactions, such as attending events or trade shows, allow businesses to connect with customers personally.

Digital Marketing Process:

  1. Online Presence: Establishing a strong online presence through websites, social media, and search engine optimization (SEO).
  2. Content Creation: Developing relevant and engaging content such as blog posts, videos, and infographics to attract and educate the target audience.
  3. Social Media Marketing: Utilizing platforms like Facebook, Instagram, and Twitter to reach and engage with potential customers.
  4. Email Marketing: Sending personalized emails to nurture leads and maintain customer relationships.
  5. Search Engine Marketing (SEM): Using paid advertising on search engines like Google to increase website visibility and drive traffic.
  6. Analytics and Optimization: Tracking and analyzing data to optimize marketing strategies and improve results.

Benefits of Digital Marketing:

  1. Global Reach: Digital marketing allows businesses to reach a global audience, breaking geographical barriers.
  2. Cost-Effectiveness: Compared to traditional marketing, digital marketing often offers more affordable options, especially for small businesses.
  3. Targeted Advertising: Precise targeting options enable reaching specific demographics, interests, and behaviors of potential customers.
  4. Measurable Results: Digital marketing provides detailed analytics, allowing businesses to track campaign performance and make data-driven decisions.
  5. Real-Time Interactions: Social media and online chats enable immediate customer feedback and interactions.
  6. Flexibility and Adaptability: Digital marketing strategies can be adjusted quickly to respond to market changes and customer demands.
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